Problem: Design a walk-up store front that caters to the demographic of Pomona, CA inspired by a design movement.
Solution: A Punk-style coffee walk-up stand that targets the young, college student demographic of Pomona, CA.
Early Logo Concepts: The logo process began with lots of rough sketches. The logo needed to feel both edgy and readable. This lead to experimenting with scratchboard, which turned out to be the perfect, punk material.
